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Privacy Policy

Last updated: 12 April 2026

This page explains what data wearecited.com collects, how we use it, and the choices you have. We've tried to write it in plain English rather than legalese.

Who we are

wearecited.com ("Cited", "we", "our") is operated by Aelio Pte. Ltd., a Singapore-registered company (UEN 202609174E). Aelio Pte. Ltd. is the data controller for personal information collected through this website.

What we collect

1. Information you give us

When you submit a form on this site — the contact form, the audit request form, the head-to-head comparison tool on /compare, or any onboarding questionnaire — we collect the information you enter. That typically includes:

  • Your email address
  • The agency or company name you're asking about
  • Any free-text notes you add
  • For onboarding: business details needed to run the audit

We use this data to deliver what you asked for (a report, a reply, an audit) and, if relevant, to follow up about our services. We do not sell or rent this data to third parties.

2. Analytics (Google Analytics 4)

We use Google Analytics 4 (property G-G037F6H4ZE) to understand how people find and use the site — page views, referrers, device type, rough geography, time on page. GA4 sets cookies in your browser and IP addresses are anonymised by default. We do not use GA4 to identify individual visitors.

3. Advertising measurement (Meta Pixel)

Some pages on this site — in particular /compare, which we promote via Meta Ads — include the Meta Pixel (ID 918897731139622). The pixel lets us measure which ad clicks turn into tool runs and report submissions, and it lets Meta show relevant ads to similar audiences.

The pixel collects standard web analytics signals (page URL, referrer, browser, approximate location) plus custom events we fire — for example, when you start the comparison tool, view a result, or request a report. We do not pass raw email addresses, names, or phone numbers as custom event parameters.

We have Advanced Matching enabled on the pixel. When you submit your email through the comparison form, your browser hashes the email client-side using SHA-256 and sends the hashed value (not the plaintext) to Meta. Meta uses the hash to improve ad attribution. The plaintext email never leaves your browser for Meta.

You can opt out of Meta's ad personalisation in your Facebook ad settings or by using a browser that blocks tracking pixels.

4. Spam protection (Google reCAPTCHA)

Some forms use Google reCAPTCHA v3 to block automated submissions. reCAPTCHA analyses browser signals to score how likely a submission is to be a bot. Use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.

5. Server logs

Our host (Hostinger) retains standard web server logs — IP address, request URL, timestamp, user agent — for a limited period to diagnose errors and defend against abuse.

Where your data goes

Form submissions are stored in cloud tools we control and reviewed by a human at Cited, who replies by email. We do not sell, rent, or share your information with third parties for their own marketing.

The third parties that actually run in your browser or receive data directly from it:

  • Google — Analytics, Fonts, reCAPTCHA
  • Meta — pixel-based ad measurement (on pages we promote via Meta Ads)
  • Hostinger — web hosting and server logs
  • Calendly — only if you click through to book a call

Some of these processors are based outside Singapore, which means personal information may be transferred internationally. We only work with processors that provide appropriate safeguards.

How long we keep it

  • Form submissions: as long as we're actively working with you, plus a reasonable follow-up window. Inactive leads are reviewed and removed on request or periodically.
  • Analytics: GA4 data retention is set to 14 months for standard event data.
  • Server logs: retained per Hostinger's standard log rotation.
  • Meta pixel data: governed by Meta's own retention policies.

Your rights

You can ask us to:

  • Tell you what personal information we hold about you
  • Correct anything that's wrong
  • Delete your data (subject to any legal retention obligations)
  • Stop sending you follow-up emails
  • Opt out of analytics and ad tracking (use browser controls or the opt-outs above)

Email the address below and we'll action the request within a reasonable period.

Children

This site is intended for business decision-makers. We do not knowingly collect information from anyone under 16.

Changes to this policy

If we change how we handle data in a material way, we'll update this page and revise the "last updated" date at the top. Continued use of the site after changes means you accept the updated policy.

Contact

Aelio Pte. Ltd. (UEN 202609174E)
Operator of wearecited.com
Privacy requests: via the contact form
Cited
The AI Citation Agency
A product of Aelio Pte. Ltd. (UEN 202609174E)
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