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45% of consumers now use AI for local business recommendations. When someone asks ChatGPT or Perplexity for a real estate agent — and your name doesn't come up — that's a lead your competitor gets instead.
AI traffic converts at 14.2% vs Google's 2.8% — 5x higher conversion rate (Ahrefs)
AI search grew +155% year-over-year across 1,200+ sites (Microsoft Clarity)
800 million people use ChatGPT weekly — it's now the 4th most visited website globally
80% of AI-cited sources don't rank in Google's top 10 — this is a different game
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The typical sale price in your market
How many deals your agency closes per year
Search volumes from Keywords Everywhere (Mar 2026). AI adoption rate from BrightLocal LCRS 2026 (45% of consumers use AI for local recs — we use a conservative 15% baseline for RE-specific queries). Conversion rate from Ahrefs. Top-agency share from our proprietary citation audits.
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